ABOUT US
HISTORY
Originally founded as Adsask Agencies in 1966 by Joe and Anna Brown, Brown Communications Group has built a legacy of creative excellence and strategic expertise. A staple of the Canadian marketing and advertising landscape, Brown has worked with countless private, non-profit, and public sector organizations over the past several decades.
Based in the heart of Regina, we have deep Saskatchewan roots and a passion for the province we call home. However, we’ve also worked extensively in our neighbouring provinces and at the national level.
HISTORY
Originally founded as Adsask Agencies in 1966 by Joe and Anna Brown, Brown Communications Group has built a legacy of creative excellence and strategic expertise. A staple of the Canadian marketing and advertising landscape, Brown has worked with countless private, non-profit, and public sector organizations over the past several decades.
Based in the heart of Regina, we have deep Saskatchewan roots and a passion for the province we call home. However, we’ve also worked extensively in our neighbouring provinces and at the national level.
LEADERSHIP TEAM
Ken Christoffel
CEO
Ken first joined the Client Service team at Brown in 1986 and went on to become both a majority shareholder and CEO of the firm. He’s a Harvard Business School graduate and was the founder of Young Entrepreneurs of Saskatchewan. Ken’s reputation as a thoughtful and strategic leader was acknowledged nationally when he received an Entrepreneur of the Year Award in Technology and Communications.
Lori Romanoski
President
Lori has been a leader at Brown for over a decade and has more than 25 years of experience in marketing communications. Her extensive background working with Indigenous audiences makes her a valuable resource. Lori always puts clients first and makes sure that everyone has a seat at the table.
Natasha Nagel
Vice-President
If there’s anything Natasha loves more than dogs, it’s data. Her passion for research and data, paired with her knowledge of psychology and marketing, shapes digital strategies for all Brown clients. Natasha has a Master of Science in Marketing, plus certifications in various popular platforms like Google, StackAdapt, and Facebook. Her expertise ensures all our clients’ messaging reaches the right people.
Candace Kyrzyk
Director of Operations
Candace leads Brown’s client service team with responsiveness, dedication, and a penchant for budgets. She is passionate about bettering herself through lifelong learning and recently completed several LinkedIn Learning courses, as well as the IAP2 Foundations in Public Participation program.
Karla McNally
Creative Director
Karla McNally is an award-winning Creative Director with global experience in both brand and advertising that spans two decades and two continents. She is an ambitious storyteller and a type aficionado. Karla brings a unique and refreshing perspective for creating emotional connection.
Matt Berthiaume
Creative Director
Matt’s ability to blend creative strategies with business acumen gives him an impressive one-two punch. He started his career as an illustrator and fashion designer, before completing a Bachelor’s degree in Business Administration. Matt graduated from the Miami Ad School and has a Project Management Professional (PMP) designation.
Linda Williams
Associate Vice-President
Linda believes that strategy should always come before tactics—an approach that creates efficiencies and delivers results. She brings well-rounded experience to Brown’s clients, including brand management, value proposition development, social marketing plans, and market research.
Brandon Lee
Media Director
Since beginning his marketing communications career in 2008, Brandon has led campaigns for multinational clients like Unilever, Pepsi, HSBC, and Abbott. He brings a fresh perspective and insight that helps clients better connect with their audiences.
OUR CLIENT SERVICE PHILOSOPHY
Like any good partnership, our client service philosophy is built on a foundation of trust, reliability, and transparency. We don’t consider ourselves your suppliers—we’re a team.
We understand the importance of open, honest, and frequent communication as projects and campaigns come together. We’re here to make you look good.
OUR CREATIVE PHILOSOPHY
We’re firm believers that good creative should engage, enlighten, and inspire. Solid research always informs our strategy, which in turn informs our creative approach.
This is particularly true when it comes to social marketing, which focuses on behaviour change. Our creative is never separated from media—we’ll work in tandem to ensure success for you.
OUR MEDIA PHILOSOPHY
Our media team is all about turning data into results. We’ll help define your customer journey and make sure we’re reaching the right people with the right message, on the right channel, at the right time. The best part? Everything we do is backed by the most comprehensive audience insight out there.
OUR CLIENT SERVICE PHILOSOPHY
Like any good partnership, our client service philosophy is built on a foundation of trust, reliability, and transparency. We don’t consider ourselves your suppliers—we’re a team.
We understand the importance of open, honest, and frequent communication as projects and campaigns come together. We’re here to make you look good.
OUR CREATIVE PHILOSOPHY
We’re firm believers that good creative should engage, enlighten, and inspire. Solid research always informs our strategy, which in turn informs our creative approach.
This is particularly true when it comes to social marketing, which focuses on behaviour change. Our creative is never separated from media—we’ll work in tandem to ensure success for you.
OUR MEDIA PHILOSOPHY
Our media team is all about turning data into results. We’ll help define your customer journey and make sure we’re reaching the right people with the right message, on the right channel, at the right time. The best part? Everything we do is backed by the most comprehensive audience insight out there.
Want to make an impact?