CHALLENGE:

If you are a communications manager that is new to social marketing, we suggest you start with the 4 P’s.

SOLUTION:

"Social marketing is defined as the application of commercial marketing practices to cause behaviour change for public good. (Smoking cessation is a good example.) If you do not have experience as a marketer, but want to take a social marketing approach, then we recommend you start with the 4 P’s – Product, Price, Promotion, Place."

Debi McEwen
Director of Client Services

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