Everybody’s talking branding, but many organizations still struggle with how to build a brand in today’s cluttered and competitive environment.  What’s more, everyone’s rushing to take their brands on-line, even before they have solved their branding challenges in the real world.

Time out. Brand building is a critical business undertaking. It deserves the time and attention of any other initiative in your organization. Consistency is a cornerstone of branding and only comes from a well-defined foundation and solid employee understanding.

We offer a proven step-by-step approach to get you on the right path. You will pinpoint your key brand advantage, discover the brand personality, craft a meaningful brand promise, and identify the imagery, tone and feel of your marketing and communications efforts.

This workshop is essential for your marketing and communications team and should also include all managers who influence your brand delivery.

Offered as a one-day workshop by Linda Williams of Brown Communications Group, you will participate in hands-on strategic and creative exercises. Walk away with foundation brand components that you can implement immediately. You retain an image rich workbook to crystallize your learning and help you share your conclusions within your organization.