Tired of campaigns that simply increase awareness, but don’t actually change attitudes or behaviour?  Then perhaps it’s time to get serious about social marketing.

This unique workshop is conducted by Jim Mintz from the Centre of Excellence for Public Sector Marketing. He will take you through a proven process for developing and implementing a successful social marketing plan in today’s world.

This workshop is designed for marketing and communications professionals who specialize in social marketing.  It is also valuable for those involved in the planning of marketing, outreach and public education strategies aimed at changing attitudes and behaviours. 

You will learn how to:

• Implement a social marketing program on a limited budget
• Develop a step-by-step structured approach that makes preparing a social marketing plan a breeze
• Differentiate social marketing from public education, outreach and other communication strategies
• Use social marketing to give you a single approach for mobilizing communities, influencing the media, lobbying/advocacy, and building strategic alliances with business